"Marketers have thought of everything. They knew I would want this car before I even knew. Which is to say, they know me better than I know myself. Some people might find that creepy. I find it comforting. Because not only do they know me, they like me. They like anyone who steps into a BMW showroom, all of us craving the aggressive, masculine, deeply meaningful lifestyle embodied by these handsome automobiles with their taut steering. They know us because their only mission in life is to satisfy these deep American cravings that resonate across the vastness of our culture like whale songs."